A storefront’s exterior sets the tone for customers and whether they are in a mood to shop or just passing by. Decals, stickers and lettering are powerful tools that can enhance your business, whether as permanent signage or to announce a new product, sale, promotion or event. Unlike other exterior marketing tools, such as banners or hanging signs that may require you to hire someone else to install and remove them, decorative window film adheres directly to your existing windows and can be easily changed when it comes time for seasonal promotions.
The primary goal of brand awareness is for people to recognize your company in a way that connects emotionally and mentally with the products or services you offer. Visuals are processed much faster than text, so using quality logos and graphics that align with the overall brand message is essential. Fortunately, your windows and glass doors provide an ideal platform for this type of advertising. Window graphics make your business stand out among the competition and are a cost-effective way to draw in foot traffic, especially when used in conjunction with other marketing and advertising campaigns.
One of the most popular types of window graphics is frosted vinyl. This type of graphic consists of a solid image or text printed on a three-mil vinyl material sheet that is transparent everywhere except where your design is located. It is commonly used on cars, trucks and buses as well as retail windows, door glass and storefronts to add a custom, eye-catching appearance while preserving visibility and natural light.
Frosted window film is a durable and weather-resistant option for your business. It’s also easy to install because it adheres to your glass surface like a sticker and can be removed without leaving any residue behind. It is available in a wide variety of shapes, sizes and colors to complement your building’s décor and style.
Another type of window decal that is both attractive and versatile is clear window film. Similar to a vinyl decal, it is opaque anywhere your design is not located and allows for visibility and natural light. Moreover, it can be printed with a wide range of colors and textures to mimic etched, tinted or stained glass.
For a more permanent and professional look, consider partnering with the best print shop in Detroit, MI for your die-cut window decals. They are a subcategory of window decals that are cut to the exact shape of your chosen design, which makes them a great choice for logos and other solid graphics. They are usually applied to glass surfaces such as doors or windows, but can also be affixed to other smooth surfaces like aluminum and plastics such as acrylic. To apply a die-cut window decal, first clean the glass or mirror surface and remove any dirt, grease or oil that could interfere with the application process. Once you’ve prepped the surface, remove the protective backing from the cling and place it on the glass or mirror, smoothing out any air bubbles with a squeegee.